We empowered a pharmaceutical sales team to embrace change and influence growth at their national meeting.
This pharmaceutical company’s Central Nervous System (CNS) sales force convenes annually to align on strategy, gain insights from leadership, and strengthen organization-wide connections. For this 3-day national meeting in 2024, DH crafted a compelling storytelling approach, encouraging client leaders to empower their teams to take ownership of this pivotal moment. The goal: to inspire learning, foster connection, and celebrate the shared success of their thriving ecosystem.
“The level at which you all executed ... was really above and beyond all expectations.“
Leading up to the 2024 CNS National Meeting, the client company was facing a transformative year marked by significant restructuring that impacted leadership, management, and sales forces; consequently, it was crucial for them to address the internal volatility and reinforce solidarity among its teams. DH partnered with them to design a creative strategy that went beyond addressing change—it focused on reconnecting teams with the company’s purpose of “defying limitation,” reflecting the resilience and innovation central to its commitment to patients and caregivers.
Taking inspiration from these shared values, we cultivated a connection to that purpose through the meeting theme "LIMITLESS," emotionally resonating with the client's core values and positioning it as a vision of endless potential, as well as a call to action for attendees. The concept underscored their strong commitment to patient care and innovation, energized their teams to make an impact, and acknowledged a sense of urgency with new, upcoming opportunities stemming from expanded drug indications. To structure engagement, we established a three-day strategic messaging architecture beginning with Day 1, a celebration of the client's journey and patient commitment with a corporate General Session for all attendees. Day 2 focused on actionable steps to drive future company growth and featured brand General Sessions, effectively setting up Day 3's anchor-through meaningful, patient-centered messaging from a keynote presentation and fireside chats-of empowering all attendees to bring this vision and sense of inspiration back to their teams.
In fostering a sense of collective inspiration, we introduced co-created message boards, which moved throughout the venue to encourage attendees to share ideas and reflections. These boards later became a focal point for leadership onstage during the closing session, reflecting the LIMITLESS mentality of the team's combined influence. This consistent narrative was carried throughout the week of programming as Brand General Sessions were embellished with creative-infused messaging; a spoken word performance by Freestyle Love Supreme during one session captured a powerful story of life's upheaval following a diagnosis. Two performers shared the intertwined perspectives of a mother and daughter-the patient and her caretaker, respectively-through a poignant journey illustrating the profound impact these changes can have. Another session utilized two motivational videos curated by DJ Second Nature; these custom mashups featured familiar television and film clips to create unique messages tailored to the brand team's objectives.
At the recently unveiled Fontainebleau Hotel on the Las Vegas Strip, DH had the opportunity to host the main General Sessions in the brand-new BleauLive Theater, featuring an impressive 60-foot wide, 20-foot-tall floating LED screen and a full-stage curved cyc. Enhanced with gradient lighting, this setup created immersive screenscapes that enveloped the presenters.
In fostering a sense of collective inspiration, we introduced co-created message boards, which moved throughout the venue to encourage attendees to share ideas and reflections. These boards later became a focal point for leadership onstage during the closing session, reflecting the LIMITLESS mentality of the team's combined influence. This consistent narrative was carried throughout the week of programming as Brand General Sessions were embellished with creative-infused messaging; a spoken word performance by Freestyle Love Supreme during one session captured a powerful story of life's upheaval following a diagnosis. Two performers shared the intertwined perspectives of a mother and daughter-the patient and her caretaker, respectively-through a poignant journey illustrating the profound impact these changes can have. Another session utilized two motivational videos curated by DJ Second Nature; these custom mashups featured familiar television and film clips to create unique messages tailored to the brand team's objectives.
The week’s events concluded with an impactful keynote from James Lawrence, aka the “Iron Cowboy,” who shared his work and life experiences of overcoming personal limitations-helping
solidify the collective team’s commitment to being LIMITLESS for each other and the communities they serve.
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